Zong claims to have emerged as the industry leader by being the only cellular service provider to offer location based charging (LBC) services 24/7, said a statement by the company.

Zong in its statement said that they have invested in its technology during the recent past which has enabled them to provide unparalleled services to their subscribers.

Location based charging service was first introduced in Pakistan by Zong and since then has become tremendously popular among the masses. Zong had further strengthened its facilities by introducing concentric layer technology in 2010 and has been investing in technological advances since then.

They initially introduced the LBC service in various cities such as Karachi, Lahore and Faisalabad. However, now subscribers from over 100 cities are benefitting from this offer.

Mr. Usman Ishaq, Head of Marketing, ZONG, while expressing his views said that ZONG has always kept its customers’ needs in front while designing innovative services and packages. LBC is a one of its kind offer and taking a lead from ZONG, all major cellular service providers are now offering LBC. However due to its technological advancements, ZONG is the only network to provide this service round the clock in more than 100 cities. This fact is an assurance that ZONG is a trendsetter which truly understands the needs and wants of Pakistani cell phone users and is always the first one to step up in fulfilling those needs.

Zong an international brand of China Mobile entered Pakistan’s telecom industry in April 2008 and has now spread its coverage across the country. Among all the Chinese investments in Pakistan, China Mobile is the biggest investor in Pakistan.

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