Growing internet users in Pakistan, emergence and then dominance of social networks in our daily life coupled with development of local content has unleashed the opportunity for businesses to market their products over cyberspace. However, it is largely felt that the essence of Digital Media is still unknown to many, particularly at grass root level. We have seen over the time that conventional wisdom of old media was unable to cater the techniques and approaches of new media. For the purpose, Symmetry – a digital media firm from Karachi, has taken this initiative to spread digital media awareness at university level through a competition called “Digital Minds”. Symmetry says that this competition will not only help develop a digital mindset but will also provide the youth with a firsthand experience of the dynamic … Read entire article »