Tag Archives: PR

Samsung Continues to Distribute Relief Goods

Samsung Electronics Co. Ltd is a proactive and caring company operating in Pakistan.

Recently a team from Samsung visited Muzaffargarh, which is among the areas facing the worst flood disasters in Pakistan.

Mr. Steve Han ,The Managing Director and the Senior Manager Mr. Injae Lee personally visited the displaced victims along with numerous Samsung employees to distribute more than 400 relief packs containing food and clothing items in the relief camps, besides personally interacting with the unfortunate flood victims.

The Managing Director of Samsung Pakistan, Mr. Steve Han said; “It is really painful to see such a large number of Pakistanis, facing such a massive disaster, where they have lost their homes, livelihood, properties, valuables and lives. Samsung is fully committed to help in the revival of a normal healthy life for these fellow citizens.”

During this visit the Samsung team personally ensured the fair distribution of 2 truck loads of relief goods.

The DCO of Muzaffargarh briefed them about the extent of devastation in the area.

About 2.1 million people among the total population of 3.5 million living in and around Muzaffargarh have been affected by the floods. 50% of the road Infrastructure, 80% of schools and 90% of health centers in the district are either destroyed or severely damaged.

This team from Samsung, which also included Mr. Zeshan Qureshi- Head of Mobile Phones, Ms. Rabiya Siddiqui-PR Manager and Mr. Zahid Saeed- Head of HR and Admin later visited some surrounding areas like Baseera and Shershah, where the level of devastation has been more than 75%. The recent floods have caused a severe disaster for people all over Pakistan.

Earlier, Samsung has been regularly distributing flood relief packs, each containing essential items like; Cooking Oil 2.5 kg, Flour 10 kg, Sugar 3 kg, Rice 5 kg, Gram 1 kg, Pulses 1 kg, Tea 0.5 kg, Sherbet Bottle 1.5 liter, Clothing for Man/ Woman and 1 Pack of Dry Milk.


Mobilink Expands its International Load Service with TransferTo

Mobilink has started partnership with the international mobile airtime transfer company, TransferTo in order to widen its Jazz Load international transfers.

Through this service, Oversies Pakistanies will be able to send load to their loved ones in Pakistan.

Mobilink Jazz prepaid users can now have their credit balance topped-up through the international airtime transfer network of TransferTo which is comprised of mobile operators, point of sale retailers, and its online top-up service www.transferto.com.

Vice President Marketing Mobilink Bilal Munir Sheikh, said, “Jazz, Pakistan’s favorite prepaid cellular brand is presently offering the largest portfolio of value added services to its valued customers. With the addition of this international top-up service, we are pleased to expand our services and reach across the borders for ease and convenience of the Mobilink family.

Eric Barbier, TransferTo Founder and CEO said, “We’re extremely pleased to be collaborating with Mobilink to offer our customers a larger choice of Pakistan airtime top-up options. The service will greatly benefit Pakistanis abroad who want to send low cost, high value gifts to their loved ones back home as a complement to their cash remittances.”

Jazz international top-up with TransferTo is currently available in:

Saudi Arabia
Pakistani subscribers in Saudi Arabia can send Jazz top-ups simply through SMS if they are subscribers of a partner operator, STC. All Jazz international top-up transactions will be processed in real-time through the secure platform of TransferTo.

Mobilink Jazz international load facility is already available in UK, USA, Spain, UAE in collaboration with ezetop.


Qubee Donates Funds Rs. 3.5 m to Flood Victims

Qubee, WiMax broadband internet provider in Pakistan , has donated Rs. 3.5 million to support relief efforts and rehabilitation of flood victims in Pakistan .

CEO Qubee Mubashir Naqvi, while stressing the need of the hour said this is the social responsibility of each corporate entity to come forward for the relief efforts for 20 million displaced flood victims. He said Qubee and its employees will never leave the people of Pakistan alone in such trying and testing times. We are committed and standing shoulder to shoulder with the nation to provide all out support to flood victims.

Qubee’s employees have also donated Part of their salaries for the relief efforts while ration and dry food items etc are also being distributed among the people in flood affected areas and relief camps all across Pakistan.


Ufone nominated for Best Brand Award by World Communication

Ufone and 6 other operators are nominated for Best Brand Award by World Communication Award. Ufone is one of seven companies worldwide, and the only one in Pakistan to have been shortlisted for ‘The Best Brand 2010’.

Other companies include:

Idea Cellular
Telstra Enterprise & Government
Turk Telekom
Verizon Business
While we know the reality of these awards, bloggers are already sending shouts on PR tactics of cellular companies for fetching awards for the sake of a press release or two at most in return.

Any individual may not challenge the credibility of awards, however, many may ask the point of WCA’s existence and its rating in the presence of Global Mobile Aarwds by GSMA ?

Moreover, many internet users consider the authenticity of websites by checking their Alexa ranking. This WCA website is performing too little on Alexa , and guess what, top traffic to WCA website is coming from Pakistan.

So whatever WCA’s rating is, PR guys at Ufone are doing a great job.


Easypaisa Launches New Service International Home Transfer

Tameer Microfinance Bank and Telenor Pakistan made another addition to the bouquet of easypaisa services with the launch of ‘International Home Transfer’ in collaboration with Xpress Money, UK.

This service adds on international home remittances receiving facility in Pakistan.

The latest easypaisa service can be availed by anyone with a valid CNIC irrespective of any mobile operator or bank affiliation through all Sales and Service Centres and Franchises of Telenor Pakistan and all branches of Tameer Microfinance Bank.

Vice President Financial Services Telenor Pakistan, Roar Bjaerum, announced the launch of ‘International Home Transfer’ service and shared,

“Lack of financial infrastructure in many areas of Pakistan makes the process of receiving international remittances sent by loved ones abroad cumbersome. easypaisa International Home Transfer is meant to facilitate bridging this gap. At the same time, this service is part of our vision to offer wider range of financial services to increase financial inclusion in Pakistan.”

Speaking at the launch of International Home Transfer, the Chief Executive Officer Tameer Microfinance Bank, Nadeem Hussain said,

“The regular stream of new additions in the easypaisa portfolio displays regulators confidence in the reliability and performance of the solution. This new service offers all the benefits of any conventional remittance service. We are making quick progress towards offering new services providing additional benefits to the customers”

The senders of funds from abroad can transfer the money through the wide network of Xpress agents present in more than 80 countries including United Arab Emirates, Kingdom of Saudi Arabia and United Kingdom.

A transaction ID will be generated on sending the amount which, along with the CNIC, are required to claim the funds through all Telenor Pakistan Sale & Service Centers, Franchises and Tameer Microfinance Bank outlets.

International remittances can play a valuable role in providing foreign exchange, but more importantly, also offer significant potential to support incomes of poor and vulnerable groups. Tameer Bank has been given a member status of Pakistan Remittances Initiative (PRI).

PRI is a joint initiative of State Bank of Pakistan, Ministry of Overseas Pakistanis and Ministry of Finance aimed at increasing the inflow of remittances through legal channels. Keeping in mind the importance of international remittances to Pakistan’s economy, the International Home Transfer service is being offered without any charges.

Telenor Pakistan and Tameer Microfinance Bank’s easypaisa International Home Transfer Service will extend its relationships to more transfer agents in addition to Xpress Money in the future.


Motorola Foundation has donated US$50,000 for Flood

The Motorola Foundation has donated US$50,000 to CARE (www.care.org) and pledged an additional US$50,000 to match Motorola employee donations to CARE For Pakistani Flood victums.

“Our sympathies are extended to the people affected by these natural disasters” said Karen Tandy, senior vice president, public affairs, Motorola. “This donation is an example of Motorola’s continued commitment to humanitarian relief throughout the world.”

Other than the donation from Motorola Foundation, employees in Pakistan have also contributed meaningfully towards relief activities for flood survivors.

Motorola Pakistan has supplied food and other staple items including medicines worth US$14,600 through rescue teams in different areas of Punjab and Khayber Pakhtunkhwa provinces.


Zong Giving free Handsets SIMs & EDGE Dongles to International Organization for helping Flood

Zong has given free handsets, SIMs & EDGE Dongles to International Organization for Migration (IOM) to provide free phone service to flood victims to get vital information, seek help and access relief services offered by the government and other aid agencies.

IOM is using these handsets and SIMs to establish free calling booths at the relief camps in flood affected areas of the country. On its part ZONG will not be charging these calls, in flood affected areas so that people can get in touch with their families in other parts of the country.

Each phone has a pre-paid SIM card with 800 free minutes a day for at least two months. Collectively, the hundred phones can make slightly over a million calls.

Expressing his views Salman Wassay, Head of Marketing, ZONG said, “We understand that our country has been struck by an unprecedented calamity and it is our duty as a caring corporate citizen to help our brethren in this hour of need. We will do our utmost to provide relief to the flood affected people of Pakistan in whatever way we can.”

ZONG has also given a free group SMS package to IOM which they will use to disseminate information to the flood affectees using the database that is maintained by them.

IOM is the leading inter-governmental organization in the field of migration and works closely with governmental, inter-governmental and non-governmental partners. IOM has agreed to coordinate the Emergency Shelter Cluster of relief agencies responding to the worst floods that have hit Pakistan in its history, following a request from the UN Humanitarian Coordinator.


Mobilink Announces Rs.1 Crore Winner of Supper Khazana

Mobilink has announced the winner of Rs. 1 Crore bumper prize of the Jazz Super SMS Khanzana campaign, a trivia-based contest that provided Mobilink customers the opportunity to win high-valued cash-prizes on daily, weekly and instant-win basis.

This campaign concluded with the announcement of the final Bumper Prize winner of Rs. 10,000,000.

Bilal Munir Sheikh, Vice-President Marketing, Mobilink presented the cheque of Rs. 1 Crore to Muhammad Saleem, the fortunate winner from Pattoki at the Jazz Super SMS Khazana prize distribution ceremony held at Mobilink House, Islamabad.

57 year old Muhammad Saleem is presently employed with a local utility company. Expressing his excitement, Saleem shared that he will use the 1 Crore rupees to provide for his four children’s brighter future and higher education. He also wishes to go for Umrah with his family this year.

At the occasion, Bilal Munir Sheikh stated; “It is delightful to see our customers from all over Pakistan, winning such amazing cash prizes, while enjoying the premium cellular services from Mobilink. I would like to especially congratulate Muhammad Saleem who became the luckiest of them all by winning the One Crore bumper prize. Mobilink Jazz continues to share its success with its customers through innovative promotions and will continue to bind closer the largest cellular family onto one platform.”

During the course of Jazz Super SMS Khazana campaign, there were 87 daily winners of Rs 75,000 each and 13 weekly winners of Rs. 550,000 each, along with 20 instant-win prize winners of Rs. 30,000 each. Besides the big cities, several winners came from small towns like Vehari, Jehlum, Ghotki, Jhang, Attock, Pindi Bhatian, Pakpatan, Lodhran, Mianwali, Muzaffargarh, Charsadda and even Gilgit.


Contribute to PM Flood Relief Fund by Sending an SMS

PTA in collaboration with telecom industry has started “1234″ SMS service to supplement the efforts of the govt in its rescue and rehabilitation efforts for the flood affected across the country.

The short code 1234 has been activated from all cellular mobile operators platform. SMS can be sent to 1234 by writing “Fund” which will be charged RS.10/- excluding taxes for contributing to PM flood relief fund 2010 for flood affectees peoples.

The amount collected by “1234″ sms would be deposted to PM’s flood relief fund 2010 for which a special account has been created in NBP (A/c No. 898989)

People are reqeusted by PTA to send maximum numbers of sms to help their affected brothers in this hour of need.

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