Tag Archives: Middle East

Navigation Edition Nokia 2710 Comming Soon

New navigation devices in Navigation Edition Nokia 2710 lead a group of new mobile phones expected for the Middle East and Africa.
An launch event held in the Egyptian capital Cairo, Nokia has unveiled the latest device in the company’s range focused on mapping and navigation, the Nokia 2710 Navigation Edition. The new arrival is GPS enabled and pre-loaded with Nokia Maps, making it the most affordable GPS device in Nokia’s broad portfolio.

Navigation Edition Nokia 2710 will be available in the second quarter of 2010 estimated price is goinin range Rs. 14,000 to Rs. 16,000

Because it has accessible and affordable pricing, the Navigation Edition is expected to be popular in the developed and developing world alike. The handset has been optimized for use across urban environments, small towns, as well as rural areas – incorporating straight line pedestrian navigation with the assistance of an integrated digital compass. Straight line technology allows people a comprehensive range of mobile navigation capabilities for use across pathless terrains. Other features include turn-by-turn driving navigation with full voice guidance, which recalibrates routes depending on the driver’s current GPS location, all accessed with a convenient dedicated navigation key.

“There is a clear trend to provide navigation, mapping and other location based services to mobile phones, and having mapping and location based services integrated in one single mobile device rather than buying two devices is a great benefit” says Alex Lambeek, Vice President, Mobile Phones, Nokia. “Of course, when bringing this experience to new people, new prices and new countries, you need to make sure the experience is optimized and locally relevant. With Nokia Maps, Nokia provides the broadest navigation coverage of any competitor and we continue to add new countries all the time.”

As the cost and availability of data connections is sometimes limited, relevant maps are included on the device to save cost and make sure that just because you don’t have an Internet connection, your device isn’t rendered useless.

On same event, Nokia also presents its recently announced range of new affordable and easy-to-use mobile phones in the Nokia 1280, Nokia 1616, Nokia 1800, Nokia 2220 slide and Nokia 2690. Starting at an estimated price of €20 before taxes and subsidies, the new range is ideal for consumers the world over.


Ufone awarded as Best Brand of the year at the Telecoms World Awards Middle East

Ufone’s Brand story is a success to be marveled at. Over the last 2 years, Ufone’s brand has grown leaps and bounds and it’s continuous presence and unique humor has elevated its perception and equity drastically. The Brand has found its way into the hearts if the people and the message of “saaf awaz, Fauri Raabta, Behtreen Network and Sastay Tareen Call Rates” is now strongly associated with Ufone.

Ufone’s Brand success has been rewarded in many ways, including increased number of customers, revenue and market share. Over and above all this, we are proud to announce Ufone’s nomination for Telecom World Awards Middle East as the Best Brand of the Year 2009. What makes this even more special is that Ufone is the only Pakistani telecom company to be amongst the finalists for these awards from nominations of over 30 operators from the Middle East.

The Telecoms World Awards Middle East takes place every year to celebrate companies and individuals who have demonstrated an unparalleled ability to succeed, continually set standards of excellence, and who will be the future stars of the industry. The Best Brand category recognizes the telecom carrier that has been most effective in creating a compelling brand for its products or services in one or more branches of the media.

Mr. Asif Saeed Malik Head of Marketing Communications said that this is a moment to celebrate for the Ufone family. We are thankful to the entire Ufone team for helping us propel our brand this far. We have and always will strive to bring a smile on all those who watch our commercials on a day to day basis and shall ensure that we give them something new to look forward to everytime. Ufone, Tum Hee Toh Ho!

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