Tag Archives: Industry

Wi-tribe Sponsors P@SHA ICT Awards 2010

In support of the growing ICT industry and the young entrepreneurs nationwide, wi-tribe Pakistan is confirmed as the Silver Sponsor for the P@SHAICT Awards 2010. It is held to recognize and celebrate the innovation that is taking place within the technology sector. The event is scheduled for Friday, 8th October, 2010 in Lahore.

In addition to the sponsorship, wi-tribe will offer Wi-Fi connectivity at the venue, as well as live-stream the event, allowing internet users to watch the P@SHA ICT Awards 2010 from any where.

Speaking about the sponsorship, wi-tribe Pakistan’s Director of Marketing, Ali Fahd said, “wi-tribe decided to support P@SHA because we feel that both organizations in their own sphere aim to make a notable contribution towards Pakistan’s ICT industry. While P@SHA provides a platform for promoting, protecting and developing the software industry in Pakistan wi-tribe is focused towards taking convenient and reliable broadband services to the masses.”

At P@SHA ICT Awards 2010, awards will be given out in 24 different categories. Now in its 7th year, this is the first time the event is being held in Lahore.

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Symmetry Announces Digital Marketing Competition for Students

Growing internet users in Pakistan, emergence and then dominance of social networks in our daily life coupled with development of local content has unleashed the opportunity for businesses to market their products over cyberspace.

However, it is largely felt that the essence of Digital Media is still unknown to many, particularly at grass root level. We have seen over the time that conventional wisdom of old media was unable to cater the techniques and approaches of new media.

For the purpose, Symmetry – a digital media firm from Karachi, has taken this initiative to spread digital media awareness at university level through a competition called “Digital Minds”.

Symmetry says that this competition will not only help develop a digital mindset but will also provide the youth with a firsthand experience of the dynamic digital marketing world.

Criteria:

Participants will have to devise a marketing strategy for brand(s) from the Industry Category allocated to them.

  • Participants can come up with a campaign for Digital Media
  • or develop an integrated marketing campaign (conventional and Digital) with core focus on Digital Media

Incentives:

Winners will be given cash prizes, along with, a chance to work with top notch marketing professionals from Digital Media.

Cash Prizes are

  • First Prize: PKR 100,000
  • Second Prize: PKR 50,000
  • Third Prize: PKR 25,000

Moreover:

  • Symmetry said it will offer jobs to outstanding performers
  • Team will get due share, if its campaign is ever sold to a client and executed

Who can participate:

This year, competition is confined for students of following universities:

  • SZABIST Karachi
  • Iqra University Karachi
  • CBM, Karachi
  • IBA, Karachi
  • Indus University Karachi

Organizers said that scope of competition will widen next year and countrywide Universities will be taken on board.

Competition rules are mentioned here.

For more details: http://www.digitalminds.com.pk/

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