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Telenor TVC which is morally beyond our social values

Telenor, a company that is usually very responsible in advertisements has apparently crossed the line, by having a go on a TVC, which is morally beyond our social values.

To sell its newly launched internet bundles, Telenor decided to show a boy spotting a  girl at his college. He then searches her by name on Facebook using Telenor’s GPRS. He then sends her message to be connected, and then she turns out to be the daughter of principal of that college – in the end, boy and girl get connected, in ten rupees for a day.

Tagline of this ad can be: How to Get a Girl in Rs. 10 with Telenor Internet.More

Following is the AD:

A multinational company of Telenor’s magnitude must consider the operating circumstances before defining a policy. A love story presented like this in TVC is not going to get acceptance by masses, while we already are hearing bad words on it from industry:

Telenor Internet More1 A Line was Just Crossed: Telenor Internet.More [TVC]

Here are few points to be considered:

  • What has happened to ad agencies? where is creativity?
  • Sales’ desperation has gone this high that company can show/teach this nation anything?
  • Where is PTA/PEMRA?

Update: Telenor has Pulled Back above mentioned TVC from TV channels and their Youtube page. A Backup AD is being aired as of now.

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