Lahore: 21st October, 2010 – Samsung Electronics Company Limited, a global leader in home appliances and mobile-phones, is bringing a range of exciting sports activities at the Punjab Stadium-Lahore, from the 24th to 26th of October, 2010. This extravaganza of sports and athletics is titled as the “71st Samsung Punjab Olympics”.

Out of the 26 competitive events planned during the 71st Samsung Punjab Olympics, 18 events will feature sportsmen and 8 events will feature female competitors. Hundreds of well trained athletes hailing from eight different zones of the Punjab province will be participating in these games to win popularity and valuable prizes.

The General Manager of Samsung Pakistan, Mr. Steve Han commented on the benefits and enthusiasm of the Punjab Olympics by saying; “The youth of Pakistan have proved their competitive talents and excellence in numerous sports and athletics. By sponsoring the Punjab Olympics, Samsung aims to bring out the raw talent and enrich the performance of these youngsters for a higher level of sports and international athletics. It is delightful to see their passionate participation in this event. Such events play a critical role in channeling the energies of the youth towards positive and healthy activities.

Over the years, Samsung has also been sponsoring the global Olympic Games regularly and extending passionate support to numerous other sporting activities. As a continuation of this tradition, this year, Samsung’s sponsorship for the Punjab Olympics is of a sizable amount.

The Punjab Olympics have been held regularly for over seven decades now. Therefore, it has steadily evolved into a healthy social event and a provincial festival, where hundreds of sports enthusiasts converge annually to demonstrate their competitive talents and share their skills and successes. Thus, it also brings an opportunity for the Pakistani sportsmen and women to gather onto one interactive platform and learn from each other.

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