PTA report On Pakistan Text Messaging Growth


We always see as everyone around us is busy doing text messages. Due to the bulk of free SMS packages and their low rates offered by the Cellular companies, it is now in the access of every layman to send and receive text messages. According to the latest PTA report of December 2009, a total of 106 billion text messages were sent across the 5 cellular networks in Pakistan in 2009. If there are 95 million subscribers on average, it comes to 93 messages per person per month.

This rate is comparatively high than any other country. The reason may be that the youth tends to rely more on text messages. The dramatic SMS growth is good news for mobile operators in Pakistan. Most operators around the world continue to rely on text messaging as a critical source of data revenues.

SMS will continue to breed the highest share of global mobile data revenue through 2012 and will make a larger impact in emerging markets. However, SMS revenue as a percentage of mobile data revenue will turn down throughout the estimated period, as other data services made possible by the rollout of next generation networks will gain further toehold

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