Mobilink has now launched its mobile financial services which they are calling: Mobicash, a brand name that has been used in various countries for mobile financial and similar services (more details at the bottom).

Website for Mobicash is up and running now, which has all the details about mobile financial services that MobiCash is offering.

Currently, Person to Person money transfer service and bill payments are available. Anyone with original CNIC (and a photo copy), of any network, can use money transfer services.

Both services can be availed from any Mobilink franchise, customer care centre or Mobicash Retailer.

For money transfer, service charges are almost similar or marginally lower than Easypaisa for higher transactions, but customers might not be contented with MobiCash rates. Here is the comparison of service charges for both MobiCash and Easypaisa services:

Service Charges – Mobicash Vs Easypaisa:

Transaction Slabs (PKR) Mobilink Mobicash Telenor Easypaisa
0 – 1,000 Rs. 60.00 Rs. 60
1,001 – 2,500 Rs. 120.00 Rs. 120
2,501 – 4,000 Rs. 180.00 Rs. 180
4,001 – 6,000 Rs. 240.00 Rs. 240
6,001 – 8,000 Rs. 300.00 Rs. 300
8,001 – 10,000 Rs. 350.00 Rs. 360
10,001 – 13,000 Rs. 400.00 Rs. 420
13,001 – 15,000 Rs. 450.00 Rs. 480

Mobilink, being the largest operator of the country, has sufficient reach through franchise network. However, the retailer network for MobiCash is still being established. We are told that company is aggressively working on it to stretch the services to wider range of audience.

Interestingly, the brand name of MobiCash isn’t unique to Mobilink only. There are few products available already in different parts of world with same name, that is: MobiCash.

For example, Warid Congo launched MobiCash, a mobile financial solution earlier this year; similarly GarmeenPhone has MobiCash for ticketing services through mobile phones. There is another MobiCash service available in South Africa, tailored for merchants and retailers.

In a related news, we are told that Zong is holding a press conference tomorrow in Karachi for the launch of its Mobile Financial Services. We will have to see what Zong has to offer, since they are best known for beating prices.

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