Nokia has announced its Asha 501 smartphone to debut the Asha Platform, claimed by Nokia to offer innovative user interface, a faster and seamless mobile operating system for low-to-mid level smartphones.

Asha 501 comes with solid build and colours at an affordable price. It supports single SIM or easy-swap Dual SIM features.

Design

Nokia says that its Asha 501 offers high-end design and build-quality accessible to more people through this affordable phone. Nokia Asha 501 comes in just two parts: a durable, removable casing and the scratch-resistant glass display, which features a three-inch, capacitive touchscreen and a single ‘back’ button.

Asha weighs only 98 grams and comes in six colours.

User Interface

Asha platform is said to make things easier for people to access anything they like with a simple swipe and a choice of two main screens: Home and Fastlane. Home is a traditional, icon-based view for launching individual apps or accessing a specific feature, like the dialler or phone settings. The new Fastlane view was inspired by how people really use their phone. Recently accessed contacts, social networks and apps, unique to each person, are stored and presented in Fastlane. It provides a record of how the phone is used, giving people a glimpse of their past, present and future activity, and helping them multi-task by providing easy access to their favorite features.

Asha Platform

Nokia has this tendency of introducing various mobile operating platform, but not sticking to anyone. Asha platform is hoped to be more usual for the firm and should become a primary platform for Asha series of phones.

The new Asha platform provides developers with an open, standards-based environment for creating quality apps for consumers. Developers can create apps for the Nokia Asha 501 that will be compatible with future Asha platform-based devices.

Nokia gives developers the chance to make more money through the global reach of Nokia Store and tools like Nokia In-App Payment and Nokia Advertising Exchange (NAX), as well as Nokia’s unparalleled operator billing network.

Nokia said that Asha already offers some popular applications including CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of Red Bull and games from Electronic Arts, Gameloft, Indiagames, Namco-Bandai and Reliance Games. WhatsApp and other key partners continue to explore new Asha.

48 Days of Battery

Nokia Asha 501 is claimed to offer whooping 48 days of battery stand-by – when using a single SIM.

Specs of Nokia Asha 501

• Dimensions:  99.2 x 58 x 12.1 mm; 98 grams
• Camera: 3.2 MP
• Single SIM standby time: up to 48 days**
• Dual SIM standby time: up to 26 days**
• Talk time: up to 17 hours
• Additional memory of 4GB (card included in box), expandable up to 32GB
• Forty free EA Games worth €75 downloadable from Nokia Store
• Available colours: Bright Red, Bright Green, Cyan, Yellow, White and Black

Availability and Price

Nokia Asha 501 is expected to start shipping in June 2013 at around Rs. 10,000 or around.

Nokia unveiled the latest device in its Asha family, designed to offer consumers more social experiences at an affordable price. The Nokia Asha 210, available in Single-or Easy Swap Dual-SIM variants, features a Nokia design and smart imaging that sets it apart from the crowd.

It supports Wi-Fi to help people enjoy more of the Internet for less and is the world’s first phone to have a dedicated WhatsApp button.

The Nokia Asha 210 has a QWERTY keyboard and a dedicated WhatsApp button for fast access to instant messaging. To celebrate the Nokia and WhatsApp partnership, WhatsApp is offering their service for free on all Nokia Asha 210 devices with the WhatsApp button for their lifespan. Combined with Facebook, Twitter and support for popular email accounts such as Gmail, the Nokia Asha 210 is designed to ensure that people are never more than a few clicks away from their friends and family.

The Nokia Asha 210 comes with a 2MP camera that can be accessed through a dedicated hardkey even when the keypad is locked. The smart camera also offers a choice of image capture, editing and sharing options

People can also share photos and other content quickly by using Nokia’s innovative Slam feature, which comes built-into the Nokia Asha 210. It works by enabling the transfer of content such as images or videos to another Bluetooth-enabled phone without the need to pair devices.

• Social phonebook integration with the ability to launch WhatsApp direct from contact cards in the Phonebook
• Preloaded YouTube launcher for direct video streaming
• Chat screen notifications that keep users up-to-date on new conversations
• Single-SIM and Dual-SIM models featuring Nokia’s exclusive Easy Swap technology that enables consumers to change SIM cards without having to turn off the device
• WiFi On/Off control button
• Nokia’s renowned long battery life: up to 46 days with Single-SIM and up to 24 days with Dual-SIM

The Nokia Asha 210 is available in yellow, cyan, black, magenta, and white. The estimated retail price for the Nokia Asha 210 is around 72 USD and it is expected to start shipping in the second quarter of 2013.

Nokia has announced the availability of two new additions to its Lumia series, augmenting its range of Windows Phone 8 devices in Pakistan across price points to attract younger and hyper social audience.

Nokia Lumia 720 offers a powerful camera as well as an integrated entertainment and social experience of WP8. Nokia Lumia 520 is a highly immersive and affordable smartphone that provides rich selection of innovations for a more fun and exciting smartphone experience.

Speaking about the new devices, Arif Shafique, country general manager, Nokia Pakistan & Afgahnistan said, “The WP8 momentum is building and Nokia is charging ahead with the Lumia series. The availability of Nokia Lumia 720 and Nokia Lumia 520 in Pakistan market reflects our commitment to build a winning ecosystem that will enrich people’s mobile experience and help them connect with each other at newer price points. The two new smart devices will further invigorate brand Nokia amongst the new generation of smartphone purchasers.”

With a focus on younger and connected audience, the two devices are not only high on innovation but come with a stunning and eye catching design that is sure to make heads turn. Nokia Lumia 720 and Nokia Lumia 520 are based on the core components of design-inspiration, colour, craft, simplicity and material – that bring together gorgeous design and great functionality to reveal devices that are truly spectacular.

Nokia Lumia 720:

Nokia Lumia 720 comes with unibody design and is powered by Qualcomm Snapdragon S4 Plus mobile processor optimized for the Windows Phone 8 experience.

The highly responsive curved 4.3” Clear Black Display with super sensitive touch brings an innovative lamination process for wider viewing angles, and enhanced clarity in bright conditions thanks to software enhancements.

Providing a rich entertainment experience, Nokia Lumia 720 also comes with the option to add wireless charging with a snap-on wireless charging cover. The sleek and stylish Nokia Lumia 720 delivers a high-end camera performance at a mid-range price point.

Along with powerful hardware and Nokia digital camera lenses including Cinemagraph, Smart Shoot and Glam Me, the Nokia Lumia 720 makes it easy to capture and share stunning pictures. Nokia Lumia 720 is available in 5 eye catching colours yellow, red, cyan, white, and black.

Here are specs:

• Microsoft Windows Phone 8
• 4.3 inch ClearBlack display
• Super-sensitive touchscreen with Corning Gorilla Glass 2
• 9mm thick
• Weight: 128g
• 1Ghz dual-core Snapdragon processor
• 512MB RAM and 8GB expandable memory
• 6.7MP with Carl Zeiss lens, f/1.9 aperture & LED Flash
• 720p HD video recording
• 1.3mp front camera
• Bluetooth 36.0, microUSB 2.0, NFC, GPS
• 2000 mAh battery
• Wireless charging

Nokia Lumia 520:

The Nokia Lumia 520 is Nokia’s most affordable Windows Phone 8 smartphone, delivering rich selection of innovations taken from the Nokia Lumia 920 and Nokia Lumia 820. Powered by Windows Phone 8, this fun and colorful addition to the Nokia Lumia family contains many of the features as its high end siblings including the same digital camera lenses, as well as a four inch super sensitive touchscreen for a highly immersive smartphone experience.

Digital camera lenses transform the 5-megapixel autofocus camera on the Nokia Lumia 520 into a fun way to capture pictures and share memories. Cinemagraph adds motion to still images that can then be shared with friends on Facebook, Twitter or via email. Nokia Lumia 520 is available in yellow, red, cyan, white, and black and with changeable shells.

Lumia 520 Specs:

• Microsoft Windows Phone 8 OS
• 4 inch IPS LCD display with resolution of 480 x 800 pixels
• Scratch-resistant and supersensitive display
• 9.9mm thick
• Weight: 124g
• 1Ghz dual-core Snapdragon processor
• 512MB RAM
• 5mp rear-facing camera with 720p video recording (no secondary camera)
• Bluetooth 3.0, microUSB 2.0, GPS, Wifi
• 1430 mAh battery
• Available in White/Black, Cyan, Red and Yellow colours

Nokia has announced the availability of two new additions to its Lumia series, augmenting its range of Windows Phone 8 devices in Pakistan across price points to attract younger and hyper social audience.

Nokia Lumia 720 offers a powerful camera as well as an integrated entertainment and social experience of WP8. Nokia Lumia 520 is a highly immersive and affordable smartphone that provides rich selection of innovations for a more fun and exciting smartphone experience.

Speaking about the new devices, Arif Shafique, country general manager, Nokia Pakistan & Afgahnistan said, “The WP8 momentum is building and Nokia is charging ahead with the Lumia series. The availability of Nokia Lumia 720 and Nokia Lumia 520 in Pakistan market reflects our commitment to build a winning ecosystem that will enrich people’s mobile experience and help them connect with each other at newer price points. The two new smart devices will further invigorate brand Nokia amongst the new generation of smartphone purchasers.”

With a focus on younger and connected audience, the two devices are not only high on innovation but come with a stunning and eye catching design that is sure to make heads turn. Nokia Lumia 720 and Nokia Lumia 520 are based on the core components of design-inspiration, colour, craft, simplicity and material – that bring together gorgeous design and great functionality to reveal devices that are truly spectacular.

Nokia Lumia 720:

Nokia Lumia 720 comes with unibody design and is powered by Qualcomm Snapdragon S4 Plus mobile processor optimized for the Windows Phone 8 experience.

The highly responsive curved 4.3” Clear Black Display with super sensitive touch brings an innovative lamination process for wider viewing angles, and enhanced clarity in bright conditions thanks to software enhancements.

Providing a rich entertainment experience, Nokia Lumia 720 also comes with the option to add wireless charging with a snap-on wireless charging cover. The sleek and stylish Nokia Lumia 720 delivers a high-end camera performance at a mid-range price point.

Along with powerful hardware and Nokia digital camera lenses including Cinemagraph, Smart Shoot and Glam Me, the Nokia Lumia 720 makes it easy to capture and share stunning pictures. Nokia Lumia 720 is available in 5 eye catching colours yellow, red, cyan, white, and black.

Here are specs:

• Microsoft Windows Phone 8
• 4.3 inch ClearBlack display
• Super-sensitive touchscreen with Corning Gorilla Glass 2
• 9mm thick
• Weight: 128g
• 1Ghz dual-core Snapdragon processor
• 512MB RAM and 8GB expandable memory
• 6.7MP with Carl Zeiss lens, f/1.9 aperture & LED Flash
• 720p HD video recording
• 1.3mp front camera
• Bluetooth 36.0, microUSB 2.0, NFC, GPS
• 2000 mAh battery
• Wireless charging

Nokia Lumia 520:

The Nokia Lumia 520 is Nokia’s most affordable Windows Phone 8 smartphone, delivering rich selection of innovations taken from the Nokia Lumia 920 and Nokia Lumia 820. Powered by Windows Phone 8, this fun and colorful addition to the Nokia Lumia family contains many of the features as its high end siblings including the same digital camera lenses, as well as a four inch super sensitive touchscreen for a highly immersive smartphone experience.

Digital camera lenses transform the 5-megapixel autofocus camera on the Nokia Lumia 520 into a fun way to capture pictures and share memories. Cinemagraph adds motion to still images that can then be shared with friends on Facebook, Twitter or via email. Nokia Lumia 520 is available in yellow, red, cyan, white, and black and with changeable shells.

Lumia 520 Specs:

• Microsoft Windows Phone 8 OS
• 4 inch IPS LCD display with resolution of 480 x 800 pixels
• Scratch-resistant and supersensitive display
• 9.9mm thick
• Weight: 124g
• 1Ghz dual-core Snapdragon processor
• 512MB RAM
• 5mp rear-facing camera with 720p video recording (no secondary camera)
• Bluetooth 3.0, microUSB 2.0, GPS, Wifi
• 1430 mAh battery
• Available in White/Black, Cyan, Red and Yellow colours